Who makes Apronta.
Apronta is made by Concealed, a design and development studio that has built digital products since 2017. A small team, with names and faces.
Who we are.
The two people who answer for Apronta.
João Saraiva
Founder
He founded Concealed in 2017 and is its CEO. He comes from development, always with a passion for design and for how the two complete each other.
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Catarina Coimbra
Co-founder and COO
She is COO of Concealed, where she looks after how the team works: one update a day on every project, deadlines kept, and prices published before anyone asks. She decided Apronta’s brand.
LinkedIn
Why it exists.
A barbershop, a corner restaurant or a salon lives on who walks through the door. Today, before they walk in, people search on Google, look at Instagram or call to ask if there is a free slot.
Apronta puts what they are looking for on one page: where it is, when it opens, what it costs, and a button to book or order. You paste the link from Google Maps or your website, or type the business name, and the page is ready in minutes. On your side, the bookings, the menu and the customers sit in one place.
It is made for people who know paper and Excel, not management systems. So what you type saves itself, anything that takes something away asks first, and everything is in your language.
And it says what it is not: it is not a marketplace, the customers are yours, the domain is yours, and the competition does not appear next to your name.
Where it comes from.
Apronta belongs to Concealed, Unipessoal Lda. Concealed began in February 2017, at the living room table of an apartment in Lisbon, as a fully remote design and development studio. It still works that way.
Since then it has designed and built websites, apps and internal tools for companies in several countries, and more and more for businesses whose paper and spreadsheets stopped keeping up: a family print shop more than forty years old swapped its paper job sheets for a system made to measure.
Before Apronta, Concealed launched products of its own, among them Resty, for hospitality businesses to manage orders, bookings and customers. Apronta brings what that work taught us to any small business, from the barbershop to the corner shop.
Talk to us.
A question, an idea or something that does not work: write to ola@apronta.co. The company’s details are in the legal notice.