Apronta vs TheFork and Zenchef
TheFork Manager and Zenchef are reservation software for restaurants. Apronta is the restaurant’s website, with the menu, the allergens and reservations inside it, and a published price.
Prices and terms checked on 9 October 2026, on each company’s public pages.
The short answer
If you want the reservations that come through TheFork and accept the commission on them, choose TheFork Manager. If you want reservation software that charges no commission per cover on its Reserve plan, and to talk to a sales team, Zenchef.
If you want the restaurant’s website with the menu, allergens and reservations at one address, starting free and with the price in plain sight, choose Apronta.
Side by side
| What is compared | Apronta | TheFork Manager | Zenchef |
|---|---|---|---|
| Price | Montra is free forever. Pro is €26 / US$29 and Marca €53 / US$59 a month per business, before VAT. A year costs 10 months. | Three plans, Visibility, Performance and Enterprise, with no published price: the page asks you to request a proposal.1 | Three plans, Reserve, Manage and Grow, with no published price: the page sends you to a contact form.2 |
| Commission | None from Apronta. Online payments, on Pro and Marca, go straight to your Stripe account, and Stripe charges its own fee per payment. | Commission worked out on the average price of a meal (main course and dessert). Reservations that come through your website, Facebook and Instagram are included on every plan; those from Google Reserve are free on the Enterprise plan.1 | On the Reserve plan, €0 commission per cover.2 |
| Website | Yes, on every plan: a complete website, with services or a menu, prices, hours and bookings, written for you in minutes. | A booking module to put on your website and social media.1 | A booking website of your own, as an add-on: no marketplace and no commission, Zenchef says.2 |
| Google connection | Coming soon: the Google connection is waiting for Google’s approval. Until then, the dashboard shows you what to put on your listing. | Reservations from Google Reserve, which the page lists as free on the Enterprise plan.1 | On all three plans, guests reserve straight from the restaurant’s Google listing.2 |
Prices and terms checked on 9 October 2026, on each company’s public pages. Apronta’s prices are before VAT, the same as on the pricing page.
Where TheFork and Zenchef are stronger
- Diners who do not know you yet: the reservations that come through TheFork, and Zenchef’s app where guests look for restaurants. Apronta has no marketplace.1, 2
- Reservations through Google today. On TheFork Manager, those from Google Reserve are free on Enterprise; on Zenchef, on every plan, guests reserve from the restaurant’s Google listing. Apronta’s Google connection is still waiting for Google’s approval.1, 2
Who each one is for
TheFork Manager and Zenchef
For restaurants that want reservations from a diners’ platform and the software of a specialist company, with a plan put together by a sales team.
Apronta
For restaurants, taverns and cafés that want the website, the menu with allergens and reservations in one place, at a price you can read before talking to anyone.
How to switch from TheFork or Zenchef
- Paste your Google Maps listing at apronta.co. In under twenty seconds you have a draft with your address, hours and, if your website shows one, your menu.
- Confirm each dish’s allergens before you publish: Apronta tells you what is missing.
- Swap the reservation link on Instagram and on your Google listing for your page’s address.
- Keep the old tool until the reservations already in it have passed, and cancel only then. Apronta has no contract: you can start on Montra, for free, while you move.
Sources
- TheFork Manager: https://www.theforkmanager.com/pt-pt/planos, checked on 9 October 2026
- Zenchef: https://www.zenchef.com/pricing, checked on 9 October 2026
The other companies’ names on this page belong to their owners. The page is Apronta’s: it was not made with them or approved by them, and it compares only what each one publishes. If something is wrong or out of date, write to ola@apronta.co and we will correct it.