An alternative to Fresha
Fresha is booking software for beauty and wellness, with a marketplace and in-person payments. Apronta is your business’s own website, with bookings inside it, and it starts free.
Prices and terms checked on 9 October 2026, on each company’s public pages.
The short answer
If you run a salon team that wants Fresha’s marketplace, payment terminals and team tools, choose Fresha.
If you want your own website with bookings, a free plan to start on and no fee for any new client, choose Apronta.
Side by side
| What is compared | Apronta | Fresha |
|---|---|---|
| Price | Montra is free forever. Pro is €26 / US$29 and Marca €53 / US$59 a month per business, before VAT. A year costs 10 months. | Independent at €19.95 a month; Team at €12.95 per team member a month. Plus tax. A seven-day trial.1 |
| Marketplace and new clients | No marketplace. Clients come through your site, Google and your social profiles, and Apronta charges nothing for a new client. | For each brand-new client who discovers you on the Fresha marketplace there is a one-time fee. None on returning clients, or on clients who come through your own website. The pricing page does not state the amount.1 |
| Online payments | On Pro and Marca: card, and in Portugal MB WAY and Multibanco too, with 0% to Apronta. Stripe charges its own fee. | Online, 1.29% + €0.20 per transaction; in person, 1.09% + €0.10.1 |
| Website | Yes, on every plan: a complete website, with services or a menu, prices, hours and bookings, written for you in minutes. | The Smart Website is an add-on, at €13.95 a month.1 |
| Contract and cancelling | No contract and no joining fee. Cancel whenever you like and your site stays live, on Montra. | No minimum commitment or long-term contract: a monthly subscription you can cancel at any time.1 |
Prices and terms checked on 9 October 2026, on each company’s public pages. Apronta’s prices are before VAT, the same as on the pricing page.
Where Fresha is stronger
- The marketplace: Fresha can put your salon in front of people searching for beauty and wellness services who do not know you yet. Apronta has no marketplace.1
- In-person payments, with terminals from €119 each, and team tools such as commission tracking and timesheets. Apronta takes payments online and sells no terminals.1
Who each one is for
Fresha
For beauty and wellness salons with a team, who want bookings, in-person payments and the marketplace in one system.
Apronta
For a business that wants a website of its own, with bookings inside it, starting free on Montra and moving up to Pro with no per-client fees.
How to switch from Fresha
- Paste your Google Maps listing at apronta.co, or type your business’s name. In under twenty seconds you have a draft with the name, address, hours and the start of a catalogue, to correct before you publish.
- If the tool you use today lets you download your clients and bookings as a CSV file, import them in the dashboard. Before anything is saved, you see which are new, which are already there and which are left out, and why.
- Swap the booking link on Instagram, on your Google listing and in your messages for your page’s address.
- Keep the old account until the bookings already in it have passed, and cancel only then. Apronta has no contract, so you can start on Montra, for free, while you move.
Sources
- Fresha: https://www.fresha.com/pricing, checked on 9 October 2026
The other companies’ names on this page belong to their owners. The page is Apronta’s: it was not made with them or approved by them, and it compares only what each one publishes. If something is wrong or out of date, write to ola@apronta.co and we will correct it.